Mr. Potato Head
1950s · Pretend Play
Eyes, ears, nose, mouth — put them wherever you want! Mr. Potato Head has been making fun…
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Christmas Morning Classics
LEGO Bricks / Classic LEGO
1950s · Building
Snap the bricks together and build almost anything! Cars, houses, castles, spaceships — o…
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Tonka Trucks
1950s · Vehicles
Load it up, haul it away and dump it out! Tonka Trucks brought heavy construction equipme…
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Etch A Sketch
1960s · Creative
Turn the knobs and start drawing! Make a mistake? Just give your Etch A Sketch a shake an…
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Easy-Bake Oven
1960s · Pretend Play
Mix it, bake it and eat it! The Easy-Bake Oven lets kids make their own little cakes, coo…
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Nerf Ball / Nerf Toys
1970s · Outdoor
A ball you can actually throw in the house! The original NERF Ball turned a simple piece …
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Rubik's Cube
1980s · Games
Twist it, turn it and try to get all six sides back to one color. It's harder than it looks.
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Lincoln Logs
1950s · Building
Build your own log cabin! Stack the notched wooden logs together to make cabins, forts, r…
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Hot Wheels
1960s · Vehicles
Pick a car, put it on the orange track and let it fly! Hot Wheels have been racing across…
Read MoreRemember These?
View-Master
1950s · Pretend Play
Put in a reel, hold it to your eyes and start clicking through a little world of 3-D pict…
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Fisher-Price Corn Popper
1950s · Pretend Play
Push it along and watch those colorful balls pop! A simple Fisher-Price classic that's be…
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Lite-Brite
1960s · Creative
Push in the colored pegs, turn down the lights and watch your picture glow!
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Speak & Spell
1970s · Electronic
Listen to the word, type the spelling and let the computer tell you how you did. In 1978,…
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Mattel Electronic Football
1970s · Electronic
Football you could play anywhere! Dodge the glowing red defenders and run that little LED…
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Tickle Me Elmo
1990s · Plush
Give him a tickle and watch him laugh! Tickle Me Elmo was the must-have Christmas toy of …
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Tamagotchi
1990s · Electronic
Feed it, play with it and don't forget about it! Tamagotchi put a tiny virtual pet right …
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Razor Scooter
2000s · Outdoor
Fold it open, push off and go! The little aluminum Razor Scooter was suddenly everywhere …
Read MoreZhu Zhu Pets
2000s · Electronic
Squeaking, scurrying little electronic hamsters! Zhu Zhu Pets became the toy everybody wa…
Read MoreFrom Santa's Toy Bag
LEGO Bricks / Classic LEGO
1950s · Building
Snap the bricks together and build almost anything! Cars, houses, castles, spaceships — o…
Read MoreNerf Ball / Nerf Toys
1970s · Outdoor
A ball you can actually throw in the house! The original NERF Ball turned a simple piece …
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Transformers
1980s · Dolls & Figures
Car or robot? Why choose? Transformers gave you both in the same toy.
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Super Soaker
1990s · Outdoor
Pump it up, pull the trigger and get somebody soaking wet. Super Soaker took the backyard…
Read MoreBratz Dolls
2000s · Dolls & Figures
Fashion, friends and plenty of attitude. Bratz gave the fashion-doll aisle a very differe…
Read MoreL.O.L. Surprise!
2010s · Dolls & Figures
Peel away the layers and discover what's hiding inside! With L.O.L. Surprise!, opening th…
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Rainbow Loom
2010s · Creative
Pick your colors, grab the hook and start weaving. Rainbow Loom turned tiny rubber bands …
Read MoreSquishmallows
2020s · Plush
Soft, squishy and collectible! Pick your favorite from thousands of Squishmallows charact…
Read MoreMagic Mixies
2020s · Electronic
Add the ingredients, wave the wand and say the magic words. When the mist clears, see wha…
Read MoreHot Wheels
1960s · Vehicles
Pick a car, put it on the orange track and let it fly! Hot Wheels have been racing across…
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